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State Farm Exec Fired Over Rate Comments


— March 11, 2025

Haden Kirkpatrick terminated by company after leaked video on rate hikes, wildfire impact.


A senior executive at State Farm was fired recently after making controversial comments about the company’s actions and policies. Haden Kirkpatrick, who worked as State Farm Mutual’s vice president for innovation and venture capital, was caught on video talking about the company’s plans for rate hikes in California. The video, which was published by O’Keefe Media Group, showed Kirkpatrick saying that the rate hikes were “kind of orchestrated,” although he added that it wasn’t in the way people might expect. In the same conversation, Kirkpatrick also made negative remarks about homeowners in Pacific Palisades, calling the area “a desert” and suggesting that people only want to live there to boost their ego by being close to nature.

The video was recorded without Kirkpatrick’s knowledge, and he later claimed it was set up during a Tinder date. Despite his explanation, State Farm quickly distanced itself from Kirkpatrick’s remarks. The company issued a statement saying that his comments did not reflect State Farm’s position and that he was no longer associated with the company. The insurer also emphasized that his opinions were not representative of the company’s views on the wildfires or its customers in California.

Kirkpatrick’s rate comments stirred up concern, particularly in light of State Farm’s ongoing financial troubles. The company has been struggling with the financial impact of the recent wildfires in California, including the devastating Eaton Fire and the Pacific Palisades fire. State Farm, which is California’s largest home insurer, has asked for an emergency rate hike of 22% for its homeowners insurance policies in the state. The company argues that it needs this increase to cover the costs of the fires and the decline in its financial reserves.

State Farm Exec Fired Over Rate Comments
Photo by Mikhail Nilov from Pexels

According to State Farm, its surplus account has decreased by $5 billion over the last decade, leaving the company with only a little over $1 billion to cover future disasters. The company claims that without the rate hike, it might have to cancel policies to limit its financial risk. However, the California Insurance Commissioner, Ricardo Lara, has not approved the hike, even after a hearing on the matter. At the hearing, a State Farm executive warned that the company could take drastic actions if the rate hike was not granted, including canceling policies.

Despite these challenges, State Farm has said that it will continue to pay out claims related to the recent fires. The company estimates that the fires in January 2025 could cost it more than $7 billion, though the net loss after reinsurance would be closer to $600 million. Even so, the company is still under pressure to recover from the significant financial strain caused by these catastrophic events.

The controversy surrounding Kirkpatrick’s rate comments has raised further questions about how State Farm is handling the situation. Consumer Watchdog, a local advocacy group, sent a letter to the Insurance Commissioner urging an investigation into the matter. The group argues that the remarks suggest State Farm may not just be responding to financial risks but could be using cancellations and the threat of rate hikes to push for higher premiums.

State Farm’s troubles come at a time when insurance companies across California are facing heightened scrutiny due to the growing number of wildfires in the state. The increase in wildfires and other natural disasters has made it more difficult for insurers to predict and manage risks, leading to higher premiums for homeowners. As the state deals with these ongoing challenges, many residents are left wondering how their insurers will handle future claims and rate increases.

Kirkpatrick’s firing and the controversy over the rate hikes serve as a reminder of the complex relationship between insurance companies, homeowners, and the risk of natural disasters. As insurers struggle to balance their financial stability with the needs of their customers, California residents are left to navigate a difficult and uncertain landscape. While the fires continue to take a toll on both the environment and the economy, the future of insurance rates and coverage in the state remains uncertain.

Sources:

State Farm executive fired over comments about rate hikes

State Farm fires exec who bragged about dumping Calif. homeowner’s policies, manipulating rate hikes

Senior State Farm exec sacked after honey trap sting over California wildfires

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