Apple iPhone 14 Crash Detection Saves Lives

Apple iPhone14 Crash Detection and Automatic Crash Notification reportedly helped save young couple’s lives after rollover crash dropping 300 feet over a cliff.¹

Automatic Crash Notification:  In the 1990’s at NHTSA, I began working to prevent motorists from deaths in crashes with Automatic Crash Notification systems. This work included instant crash URGENCY ratings, proximity to air medical rescue and trauma centers.²

Here we are three decades later, and it is heartening to see new technology by Apple successfully contributing to the rescue of crash victims.³

To see the significance of this rollover rescue based on Apple Crash Detection, compare it with the statistics by State in 2019.  NHTSA data show 70% of rollover crash fatalities were not taken from the scene for emergency medical care at any medical facility.  That was 4,897 lives lost at the scene.⁴

References (Live Links to Documents):

1. A couple’s car fell 300 feet. A new iPhone feature aided their rescue.
2. URGENCY
3. Use Crash Detection on iPhone or Apple Watch to call for help in an accident
4. CDC Triage Guidelines & Rollover Crash Deaths: Tragically 70% are Not Taken for Medical Care