After a career spent across the disciplines of software design, data mining and digital marketing, and having pioneered the use of several marketing technologies for multiple enterprise clients, Nicky built and brought to market Cassie. Cassie was designed as a solution for companies wanting to gain the long-term advantages of using data compliantly and ethically whilst taking full advantage of legally-acquired data. Nicky is the Chief Architect at Syrenis, and retains direction of all development work for the product, offering expert guidance that ensures Cassie remains ahead of technological, business and legislative challenges our clients may face. Nicky is also Chair of the Board of Directors.
There should be a national legal standard set in the US that companies have to abide by to ensure that consumer data is being used in ethical and compliant ways.