NAD Refers ASO to FTC for Non-Compliance on “2x Faster Healing” Claim
NAD found that the “2x faster healing” claim was not supported and recommended its discontinuation. ASO agreed to comply with NAD’s recommendations.
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NAD found that the “2x faster healing” claim was not supported and recommended its discontinuation. ASO agreed to comply with NAD’s recommendations.
In this case, however, NAD found that the challenged advertising created a misleading impression, suggesting Sleep Number beds are comparable to temporary air mattresses that consumers would not use for their regular sleeping needs.
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Under the partial consent decree, the City has agreed, among other things, to devote a minimum of $44 million, and potentially up to $50 million, over the course of four years to the construction and/or remediation of thousands of curb ramps and the remediation of tens of thousands of square feet of sidewalks throughout Baltimore.
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Trends in Intellectual Property Research is a refereed journal, and all published articles are peer-reviewed.
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Marcus is a leader in the Advertising Bar with decades of FTC-related and law firm experience.
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