How Casper Sued a Mattress Review Blogger – Then Financed its Takeover
The old saying “all is fair in love and war” has taken on new meaning in modern times, when it seems that “all is fair in business,” too. Multi-billion-dollar industries struggle to prosper while also maintaining at least the main ethical principles which usually bring good fame and customers. Thus, the more and more overheard question: where’s the line that separates “ethical basis” from “all is fair?” The Casper mattress company presents an interesting example.