Bud…Weis…Mill…Er?
Despite the aggressive posture of AB InBev and the venture capital group 3G Capital run by Lemann, the potential transaction will face a mountain of obstacles even if SAB Miller is a willing partner. AB InBev currently controls nearly half of the U.S. beer market with SAB Miller controlling nearly 30 percent. All major corporate mergers must face a Justice Department antitrust review. Diana Moss, the president of the American Antitrust Institute says “The competitive harm is pretty scary. The concern is higher prices for consumers.”